Industry Guide · Wholesale Distribution
Your reps are still calling in orders, and someone still has to key them into three different systems.
Orders land everywhere: phone calls from reps, faxed purchase orders, emails with a PDF attached, sometimes a text message with a photo of a handwritten list. Someone has to read all of it, figure out what's actually being ordered, check it against inventory, and get it into the ERP before the truck can load.
When volume grows, the usual fix is "hire another person to type faster." That works until it doesn't, and it never actually removes the risk of a wrong SKU or a missed order going out the door.
The problem isn't the order volume. It's that every order has to pass through a human keyboard before anything happens.
The Wholesale Distribution Playbook
What you’d see, what runs itself, and what gets smarter over time.
- One view of order status across every intake channel: phone, fax, email, EDI
- Real-time inventory visibility tied to what's actually been committed
- Margin and fill-rate visibility by customer, rep, and territory
- Orders from any channel captured and entered into your ERP automatically
- Automatic matching of purchase orders against price lists and contract terms
- Backorder and substitution alerts routed to the rep, not buried in an inbox
- Demand forecasting by customer and SKU to cut safety stock without stockouts
- Exception handling that flags the unusual orders and lets the routine ones flow through
- Route and load optimization across your delivery fleet
The stack
See what this looks like for your operation.
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